Kontron rebrand unveiled with launch of new website

Reinforces the embedded computing specialist’s focus on its core competencies

Augsburg, Germany, May 11th, 2015 – Kontron, a global market leader for embedded computing technology (ECT), unveiled its new brand identity with the launch of its redesigned website. Preceding this, a preview of the brand’s new visual elements was first showcased at Embedded World in February.
 
The rebrand comes as an outcome of Kontron’s strategic restructuring as the company is now better positioned to again concentrate on their core strengths in the market. Reflected in the company’s new tagline “Possibilities Start Here,” this new brand identity will further emphasize the impact of Kontron’s engineering power and market experience.
 
“This brand initiative is the culmination of the remarkable journey behind us and our excitement for the future ahead of us.” Michael Väth, Executive Vice President, Global Sales and Marketing at Kontron. “It consists of our strong history of outstanding product development, close customer relationships and problem-solving competence that delivers unique embedded and IoT solutions. It is the face of Kontron in the future, showcasing the successful continuation of our passion for our high-quality and innovative solutions that make the most of our customer’s applications. Kontron has many exciting and inspiring stories to tell – we can’t wait to share them with the world.”
 
The company’s new website, which marks another step in their new brand communication, is now harmonized with Kontron’s true corporate identity, mission and leading market position. Alongside this is the renewed emphasis on a customer-focused experience, industry-driven solutions and intuitive navigation. Highlights of this website include a mobile-friendly, clean design as well as an all-inclusive “Newsroom” with integrated social media.
 
"Our new brand perfectly communicates what inspires us in our day-to-day work as we continue to equip our customers, and our company, to shape the opportunities that lay ahead”, says Richard Pugnier, VP Global Marketing at Kontron.  Our newly defined mission and vision statements, core values and our brand-new website clearly show our customer-orientation and unique, leading market position. As a trusted partner and advisor to our customers, what we truly do is help them unleash the full potential of their applications.
 
 
 
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About Kontron
Kontron is a global leader in embedded computing technology. With its employees in research and development, Kontron creates many of the standards that drive the world’s embedded computing platforms. Kontron’s product longevity, local engineering and support, and value-added services, help create a sustainable and viable embedded solution for OEMs and system integrators. Kontron works closely with its customers on their embedded application-ready platforms and custom solutions, enabling them to focus on their core competencies. The result is an accelerated time-to-market, reduced total-cost-of-ownership and an improved overall application with leading-edge, highly-reliable embedded technology.
 
Kontron is a listed company. Its shares are traded in the Prime Standard segment of the Frankfurt Stock Exchange and on other exchanges under the symbol “KBC”. For more information, please visit:  http://www.kontron.com/